Industry
Financial services
Client
J.P. Morgan Wealth Management
J.P. Morgan Wealth Management: Digital Campaigns
Enhancing J.P. Morgan's Client Experience Through Strategic Digital Campaigns.
As part of their efforts to grow their wealth management division and expand their offerings, J.P. Morgan tasked my team with a series of digital campaigns ranging from recruitment efforts to educational materials for their most valued clients.
In collaboration with the wealth management shareholders and brand team, we meticulously crafted a new, elegant, and inviting aesthetic for these digital activations, adhering strictly to their established brand guidelines.
The series is as follows:
J.P. Morgan Wealth Management Personal Advisor Recruitment Campaign
(Eye-catching digital ads to recruit top-notch personal advisors)
J.P. Morgan Wealth Management DEI Digital Brochure
(Interactive digital brochure highlighting diversity initiatives and achievements)
J.P. Morgan Wealth Management Family Lifestyle Offering Brochure
(Digital & print brochures featuring exclusive privileges for esteemed clientele)
Team:
Cathryn Dodge (Copywriter) John Fantini (Senior Production Artist) Mike Last (Associate Creative Director) Rebecca Green (Creative Director) Richard Smith (Creative Director) Serena Sarch (Senior Brand Strategist)
My Role:
Lead Designer